What a government forget for income in toursm area? Tourist usually comes to one place to have many things. It can be a beach, land, coulinnery, building, or everything.
Event can be an interesting thing to sell. if some tourists come to have many impression, selling an event could be tried to be the one thing. Book fair, a weekly etrertainment, or everything.
People coming to a plece is not only for relaxing. They want to see the different thing than before. The like to trip based on they plan and prepare.
For some intelectual man, for example, going to a formal discussion is more important than seiing a unique building. They want to contact and get some atmosphere there that they can keep and brush up their mind.